Privacy Policy

1. Introduction

Welcome to resaleX ("we," "our," or "us"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our fashion intelligence platform and services.

resaleX provides AI-powered fashion reselling tools including item identification, pricing analysis, authenticity verification, and marketplace monitoring services.

2. Information We Collect

Personal Information

We may collect the following personal information:

• Name and contact information (email address, phone number)
• Account credentials and authentication data
• Payment and billing information
• Communication preferences
• Customer support interactions

Usage Data

We automatically collect information about how you use our services:

• Device information (IP address, browser type, operating system)
• Log data (access times, pages viewed, links clicked)
• Performance data and error reports
• Feature usage patterns and preferences

Uploaded Content

When you use our fashion intelligence services, we collect:

• Images of fashion items you upload for analysis
• Metadata associated with uploaded images
• Search queries and item preferences
• Notification settings and price alerts

3. How We Use Your Information

Purpose	Description	Legal Basis
Service Provision	Process images, provide item identification, pricing, and authenticity analysis	Contract Performance
Account Management	Create and manage your account, process payments, provide customer support	Contract Performance
Notifications	Send price alerts, new listing notifications, and service updates	Legitimate Interest
Improvement	Improve our AI models, enhance service accuracy, and develop new features	Legitimate Interest
Security	Detect fraud, prevent abuse, and maintain service security	Legitimate Interest
Legal Compliance	Comply with legal obligations and respond to lawful requests	Legal Obligation

4. Image Processing and AI Analysis

How We Process Images

When you upload images to our platform:

• Images are processed by our AI systems for item identification and analysis
• We extract features related to brand, model, condition, and authenticity markers
• Images may be processed by third-party AI services to enhance accuracy
• Processed data is used to generate pricing estimates and authenticity scores

Privacy Considerations

Important recommendations:

• Do not upload images containing personal information or faces
• Ensure you have rights to upload and analyze the items
• Be aware that images may be processed by third-party AI services
• Review and delete saved images regularly from your account

5. Information Sharing and Disclosure

We Share Information With:

• Service Providers: AI processing services, cloud storage, payment processors
• Marketplace Partners: For aggregating listing data (no personal information shared)
• Analytics Providers: To understand service usage and improve performance
• Legal Authorities: When required by law or to protect our rights

We Do NOT Share:

• Your personal images with other users
• Individual user data with advertisers
• Account information with unauthorized third parties
• Personal information for marketing purposes without consent

6. Data Security

We implement appropriate security measures to protect your information:

• Encryption: Data in transit and at rest is encrypted using industry standards
• Access Controls: Strict access controls and employee training
• Regular Audits: Security assessments and vulnerability testing
• Incident Response: Procedures for handling security incidents
• Data Minimization: We only collect and retain necessary data

7. Your Privacy Rights

You Have the Right To:

• Access: Request information about what personal data we have about you
• Rectification: Request correction of inaccurate personal data
• Erasure: Request deletion of your personal data ("right to be forgotten")
• Portability: Request a copy of your data in a portable format
• Restriction: Request limitation of processing under certain circumstances
• Objection: Object to processing based on legitimate interests
• Withdraw Consent: Withdraw consent where processing is based on consent

How to Exercise Your Rights:

• Contact us at privacy@resale-x.com
• Use the privacy controls in your account settings
• We will respond to requests within 7 days
• Some requests may require identity verification

8. Cookies and Tracking Technologies

We Use:

• Essential Cookies: Required for basic website functionality
• Analytics Cookies: To understand how users interact with our service
• Preference Cookies: To remember your settings and preferences
• Security Cookies: To detect suspicious activity and protect accounts

Cookie Management:

You can control cookies through your browser settings. Note that disabling certain cookies may affect service functionality.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. When we transfer data internationally, we ensure adequate protection through:

• Standard contractual clauses approved by regulatory authorities
• Adequacy decisions for countries with sufficient data protection
• Other lawful transfer mechanisms as appropriate

10. Data Retention

We retain your information for as long as necessary to provide our services and comply with legal obligations:

• Account Data: Retained while your account is active and for 3 years after closure
• Transaction Data: Retained for 7 years for tax and accounting purposes
• Log Data: Retained for 12 months for security and performance analysis
• Marketing Data: Retained until you unsubscribe or opt out

11. Children's Privacy

Our services are not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we become aware that we have collected such information, we will take steps to delete it promptly.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us at privacy@resale-x.com.

12. Third-Party Services

Our service may contain links to third-party websites or integrate with third-party services. This Privacy Policy does not apply to these external services. We encourage you to review the privacy policies of any third-party services you interact with.

Third-Party Integrations:

• Payment processors (Stripe, PayPal)
• Analytics services (Google Analytics)
• AI processing services
• Cloud storage providers
• Customer support platforms

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons.

• We will notify you of material changes via email or through our service
• The "Last updated" date at the top indicates when changes were made
• Continued use of our service after changes constitutes acceptance
• We recommend reviewing this policy periodically

14. Regional Privacy Laws

For EU/UK Residents (GDPR/UK GDPR):

• You have additional rights under GDPR including data portability and erasure
• We process data based on legitimate interests, consent, or contract performance
• You can lodge complaints with your local data protection authority

For California Residents (CCPA):

• You have the right to know what personal information is collected
• You can request deletion of personal information
• You have the right to opt-out of the sale of personal information
• We do not sell personal information to third parties